Meeting Archive:
The Future of Online Testing


Meeting Description:
Business today are spending unprecedented amounts of money attracting and converting customers—via search engines, pay-per-click ads, and other tactics.  But research shows that they are only converting 2-3% of visitors into actual customers. So what can you do to improve your ROI?

In this webcast, Joe Stanhope, Senior Analyst at Forrester Research Inc., will share best practices for testing, targeting and where the world of online testing is heading. 

This webcast will discuss: 
  • How to prepare for successful testing
  • Segmentation strategies
  • The importance of digital intelligence to drive testing and targeting
Join us at this webinar learn best practices from an industry analyst and how several leading companies have made subtle changes to their marketing campaigns that have produced double-digit increases in conversion rates and online sales.
Date: Thu, Apr 12, 2012
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): IIR USA - Events
 Presenter Information
Joe Stanhope, Senior Analyst, Forrester Research

Annie Weinberger, VP of Marketing, Autonomy an HP Company