Meeting Archive:
Debunking the Top 5 Myths of Video Marketing

Meeting Description:

We are in the midst of a rich media revolution. Between consumer apps like Vine and Snapchat, the explosion of streaming content, and the growing role of short-form video and infographics in reaching new audiences, it's easy to see why video continues to be top of mind for marketers. Yet, even as video marketing takes off, there's a growing gap between hype and reality, and what brands are doing and what actually works. What types of companies are investing in rich media campaigns? Who is consuming online video as they research and select products? Where are leaders delivering their content for maximum impact? The answers may surprise you!

In this webinar, our expert hosts will present (and bust!) the top 5 myths of video marketing to help you and your team:

  • Apply the power of digital storytelling to engage buyers and influencers
  • Create a rock-solid business case for investing in online video campaigns
  • Understand the steps to creating a repeatable, highly efficient content factory

All registered attendees will receive a complimentary copy of "The Rich Media Revolution: Why the Path to Engagement Begins and Ends with Online Video" whitepaper from Limelight Networks. Register today!

Date: Wed, Jan 29, 2014
Time: 01:00 PM EST
Duration: 1 hour
Host(s): Direct Marketing News
 Presenter Information
Allen Bonde, Partner and Principal Analyst, Digital Clarity Group
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Jason Thibeault, Senior Director Marketing Strategy, Limelight Networks
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All attendees will receive a complimentary copy of "The Rich Media Revolution: Why the Path to Engagement Begins and Ends with Online Video" whitepaper.

Hosted by:
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