Meeting Archive:
The Right Social Metrics for YOUR Business


Meeting Description:
Let's talk about benchmarks in social by industry, plus what the RIGHT metrics are based on your job function.  What an executive needs to see to understand the health of their brand socially is quite different than what an optimizer who is running campaigns needs to see.  Likewise, the social metrics for a company selling laundry detergent will be quite different than one that sells B2B software.

There's no shortage of data about your business--- you're likely drowning in data. There are more tools than you could possibly look at even if your sole job was to review social tools. Join Dennis Yu, Managing Principal of Facebook Marketing, and Justin Kistner, Director of Social Products of WebTrends, to find out exactly what you need to measure, how to measure it, and how to determine what is good versus bad for your type of company.
Date: Wed, Nov 16, 2011
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Dennis Yu
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Dennis Yu is CEO of BlitzLocal, helping brands grow and measure their Facebook presence and run profitable internet marketing campaigns.

He is an internationally recognized lecturer in Facebook marketing, having been featured on National Public Radio, TechCrunch, Fox News, and  AllFacebook.He has spoken at Search Marketing Expo, Search Engine Strategies, Web 2.0, The American Marketing Association, PubCon, Conversational Commerce Conference, HostingCon, Affiliate Summit, Affiliate Convention, UltraLight Startups, and other venues. Yu has also counselled the Federal Trade Commission on privacy issues for social networks.

You can contact him at, his blog, or on Facebook.

Jabez LeBret
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Jabez has delivered over 800 presentations over the last 9 years worldwide from Saudi Arabia to Argentina and almost all 50 US states. Currently at his agency, Get Noticed Get Found, he specialize in Local SEO, Social Media Conversion, Traffic Strategy and client learning & development. He has spoke to organizations including Microsoft, Nordstrom, Deloitte, Boeing, and GE. 

As a financial analyst for 5 years, managing a $33 million budget, he understands the importance of spending your marketing budget wisely.  He is considered a leading authority on monetizing social media and often speaks at industry conferences on this subject including Pubcon and HFC Argentina.