Meeting Archive:
The Influencer ID Advantage in Social Media

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Meeting Description:

Moving from monitoring keywords to tracking influencers is a critical shift for any organization seeking to effectively implement, maintain and grow a presence in social media.

While listening is an important first step, engagement is a critical step to success. Join the AMA and ReadyTalk for this webcast as James Clark, Co-Founder of the social media agency room214, provides an overview of what an influencer is, how to ID them, and insights into the ‘Influencer - Trust – Loyalty’ process.


This webcast is part one of an exciting four-part series, entitled Paving the Way in New Media, that will feature speakers who are implementing exciting strategies involving the new media tools of the 21st century.  From using Twitter at 35,000 ft.; identifying brand influencers beyond keywords and tips on how to behave in a virtual setting, this series will cover a lot of ground.


If you are tired of listening to social media theory and want some real tactics, this is the series for you. Each speaker has immense experience in implementing new media strategies for their clients and brands. If you are serious about using new media as a marketing tool, this series cannot be missed.




James Clark, Co-Founder, Room214
Alli Libb, Moderator, American Marketing Association


Check out ReadyTalk's Web Seminar Series here.  


Date: Wed, Sep 9, 2009
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
James Clark, Co-Founder of Room214
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James Clark is a social and conversational media expert, blogger, podcaster, speaker, author, and corporate trainer. He is the co-founder of Room214, Inc., a search marketing and social media agency focusing on delivering high search visibility campaigns through its Search Visibility Programs.

James was a previous public relations agency owner, with deep experience in messaging, branding, and product launches. James took his years of experience in public relations and shifted his focus to social media applications (blogs, podcasts, RSS, MySpace) to help clients drive sales, awareness and brand recognition through Room214's Capture the Conversation methodology for online communications, high search visibility and word of mouth marketing campaigns.

Speaker Photo