Meeting Archive:
SaaS Channels for the Cloud

Meeting Description:

Building a Multi-channel Distribution Strategy 

For SaaS, Web App, and Cloud companies the "if you build it they will come" assumption is not just wrong, but can be costly.  While Cloud adoption and excitement have dramatically expanded the market for SaaS applications, there is a downside; the signal to noise ratio is decreasing making it harder for buyers to find the right solution to their problems.  This is an opportunity for SaaS, Web App, and Cloud vendors willing and able to embrace a multi-channel distribution strategy.

Join Lincoln Murphy, a SaaS revenue modeling expert, as he examines how the most successful SaaS & Cloud companies have developed multi-channel distribution strategies that create sales leverage and cut through the noise to reach new customers. Whether it is the use of traditional channel partners like VARs, leveraging the trusted advisors of the target customers, or through next-generation intermediaries like App Stores - or all three - a multi-channel approach to marketing and distributing your Cloud product might not only be advisable to explore – it might very well be required for success.

Topics included:

- What is a Multi-channel Distribution Strategy?

- Is a Multi- channel distribution strategy required for Cloud vendors?

- Do Cloud & SaaS providers use the same Channels as Legacy Providers?

- What Channels are available to Cloud & SaaS vendors?

- 5 Steps to help you determine appropriate channels

It’s all too easy for your product or service to become lost in the Cloud but the right channel strategy will help you stand out and reach the maximum number of prospects.

9am PST
11am CST
12pm EST

Date: Wed, Feb 9, 2011
Time: 11:00 AM CST
Duration: 1 hour
Host(s): Rackspace Hosting
 Presenter Information
Licoln Murphy
Speaker Photo

Lincoln Murphy is the founder & managing director of Sixteen Ventures ( ), a SaaS and Web consultancy focused on helping Web App & SaaS companies - from startups to established vendors - with Freemium, distribution and pricing  strategies. A specialist in SaaS  revenue modeling and pricing – developing methods for recurring revenue generation across multiple revenue streams- he has been featured in Fast Company,, ReadWrite Web and ZDNet as well as a frequent speaker at industry events. Since 2004, Sixteen Ventures’ 100 plus clients have included the biggest SaaS & Legacy Software vendors as well as early-stage web app startups.

Richard Dym
Speaker Photo

Richard Dym is managing partner of the BondiGroup, a Cloud & SaaS marketing consultancy. A software and hosting industry veteran, Richard was formerly chief marketing officer of OpSource