Meeting Archive:
Blue Ocean Strategy (Part I)

Meeting Description:

In this 60 minute presentation you will learn effective uses and best practices around the Blue Ocean Strategy. What is this strategy all about? Simply put: make the competition irrelevant & create an uncontested market space.

Dick Lee of Value Innovations will discuss why this is the single most important task you carry out in developing new software, a new product or new service. Ultimately, the success of all other steps hinges solely on getting this one right. Join in the conversation and discover:
-  Why most marketing groups don’t have the core competences to do this
-  Where Contextual Interviewing fits in the Value Innovation Process (VIP)
-  How the approach to Focus Groups has changed over time

Dick will review the process for setting up the interview team, defining team member roles and responsibilities, selecting the lead interviewer , picking the format that works best for the project and interviewees, the do’s and don’ts, the golden rules, capturing the outputs, winning interviewee “buy-in” for the next two interviews, and address how we transition from interview outputs into Elements of Performance in a Value Curve with Metrics, and more.

If you haven't yet heard of this results rendering process, this event is a must!

Date: Thu, Nov 12, 2009
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
 Presenter Information
Dick Lee
Speaker Photo

Richard (“Dick”) K. Lee is president and CEO of Value Innovations, Inc (Vi).  Dick is a past member of the BOD and three time past chairman of the Emeriti Committee of the Industrial Research Institute. He is the President-Elect of the Rocky Mountain Chapter of the PDMA.

Dick has been the VP and General Manager of two divisions of Fortune 500 companies [Gould Inc. and McGraw Edison], the VP R&D at Pharmaseal, & the VP Strategic Business Operations at Johns Manville. 

Value Innovations Inc. (VI) provides a full range of value innovation consulting services, including contextual interview training and facilitation, the development, and delivery of, custom value innovation workshops, & providing value innovation subject matter expertise to project teams.

For more information:
Call +1-720-291-0758;