Meeting Archive:
Blended Content and Commerce: A 3 Phase Approach to Commerce Maturity

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

To continue the discussion on Twitter, search for or add #commercematurity.
 

Meeting Description:

Technology has tipped the balance for organizations in favor of the customer. Because of this, users today demand a seamless personalized omnichannel experience throughout each phase of the buyer’s journey.  And while 74% of global business and technology decision-makers assert that improving this customer experience is a critical or high business priority,* many marketers are faced with the challenge.
 
So what is the best approach to creating a mature, connected content and commerce solution to ensure a unified user experience?
 
Join us for this webinar as thought leaders from EPiServer and Verndale walk you through the stages of commerce maturity, covering everything from strategic planning to employing a crawl, walk, run approach to achieve a connected path-to-purchase.
 
*Source: Forrester's Business Technographics® Global Priorities And Journey Survey, 2014

KEY TAKEAWAYS:

  • Learn about key market trends in the age of the customer and why a blended content and commerce approach within a business is more important than ever.
  • Discover the strategic planning needed achieve commerce maturity leveraging strategy, experience design and technology.
  • Case work for leading audio technology company and what went into creating a connected experience for their users - from roadmap to technical implementation and beyond.

Attend the live webinar for a chance to win a Beats Pill 2.0 Speaker!

SPEAKERS:
Bob Egner, VP Product Management and Marketing, EPiServer
Sean Rusinko, SVP, Strategy, Verndale

MODERATOR:
Anthony Salas, American Marketing Association

Category: Strategy

Details
Date: Thu, Aug 13, 2015
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
SPONSORED BY:
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SPEAKERS:
Bob Egner, VP Product Management and Marketing, EPiServer
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Bob is the VP of Product Management and Marketing at EPiServer, a leading provider of digital marketing and e-commerce software. Egner is responsible for shaping the direction of EPiServer’s technology advancements, requiring him to keep a constant pulse on the state of the digital marketing and e-commerce industries. He regularly interacts with EPiServer customers who are working to improve the business results of their digital presence with a special focus on effectively leveraging all aspects of the digital marketing ecosystem to drive customer engagement.

 
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Sean Rusinko, SVP, Strategy, Verndale
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As our head of Strategy, Sean is constantly scanning the digital marketing horizon for the latest trends and techniques that will deliver a competitive advantage for Verndale clients. Leading a department of Strategists and Analysts, Sean’s team is focused on helping clients build a profitable digital ecosystem through innovative digital marketing and technology strategies.

With a background in demand generation and more than 10 years in the consulting space, Sean is a frequent speaker and thought leader on marketing innovation and experience marketing technology.