Meeting Archive:
Accelerate Lead Conversion: The Combined Power of Webinars Plus Marketing Automation

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Meeting Description:

Technology is creating an array of exciting possibilities for marketers. However, with each new possibility, the level of complexity increases. There are many tools available to move prospects through the funnel faster, but few better than webinar programs when seamlessly integrated into your marketing automation platform.

In MarketingSherpa’s 2011 B2B Marketing Advanced Practices handbook, 92% of respondents indicated that webinars were one of the most effective means of generating high quality leads (second only to website design and optimization).  Yet too often, your webinar platform (and the valuable data it captures) is isolated from your marketing automation system. The disconnect delays pipeline acceleration, slows down conversion and complicates sales follow up.

Join us for this can’t-miss webinar featuring experts from MECLABS, Eloqua and ReadyTalk where you will learn:

  • Why lead conversion and funnel optimization are so important to a marketer
  • How the new science of funnel optimization relates to webinar attendance, engagement and conversion to sales-ready leads
  • Why integration between your marketing automation and webinar platforms is critical to increasing conversion rates
  • Best practices to improve your own webinar process, increase program ROI, and drive revenue

All attendees will receive a complimentary white paper and an Eloqua best practices program builder template that will make an immediate impact on your webinar program.

 

Speakers:
Dave Green, Director of Best Practices, MECLABS
Steve Woods, Chief Technology Officer, Eloqua
Mike McKinnon, Sr. Demand Generation Manager, ReadyTalk
Alli Libb, Moderator, American Marketing Association

 

Details
Date: Wed, May 25, 2011
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Alli Libb
 Presenter Information
Dave Green, Director of Best Practices, MECLABS
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 Dave has over 25 years of wide ranging B2B lead generation experience and is an expert in scalable lead generation for the enterprise, sales and marketing alignment, funnel optimization, lead scoring, lead nurturing, tele-prospecting and high-velocity database marketing.  He is the author and co-author of numerous white papers, blog posts, articles, and a book, The B2B Refinery®. Dave is also a frequent speaker at MarketingSherpa, DMA, AMA, and other events.

Steve Woods, Chief Technology Officer, Eloqua
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Mr. Woods cofounded Eloqua in 1999 and has held the position of Chief Technology Officer since that time. Steven brings to Eloqua years of experience in software architecture, engineering and strategy, and is responsible for defining the product strategy and  technology vision at Eloqua. Steven's insights into the application of technology to the marketing profession have been key to Eloqua's consistent record of client satisfaction. He was recently named as one of Inside CRM's Top CRM Influencers and recognized by Frost & Sullivan with their GIL prize for Innovation.

Steven is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.  His book, Digital Body Language explores these topics, and he is a regular writer on his blog of the same name.  Steven is also deeply involved with the Eloqua user community, with whom he regularly interacts through the discussions on his Eloqua Artisan blog.


Mike McKinnon, Sr. Demand Generation Manager, ReadyTalk
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Mike McKinnon has 15 years of experience in B2B marketing. Mike carries a wide breadth of experience into any project he tackles with experience in PR, digital marketing, market research and event promotion and sponsorship. After receiving his MBA from University of Denver in 2000, Mike worked as Director of Business Development at a start-up software company in Denver and built a worldwide reseller network with annual revenues in excess of $10 million.

In 2005, Mike moved to ReadyTalk where he began as Social Media Director and launched ReadyTalk’s first foray into social media with blogging, link building campaigns, SEO and PPC. In 2007, he was promoted to Sr Demand Generation Manager where he is currently today and is responsible for creating demand and generating leads for the sales team through a variety of channels using webinars, PPC, advertising, PR, email, content syndication and partnerships.