Meeting Archive:
November 18, 2020 Virtual LEAD Marketing Conference

Meeting Description:
The November 18, 2020 Virtual LEAD Marketing Conference -- our nineteenth LEAD event -- is produced and hosted by CPGmatters.
This fall edition of LEAD features sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) through the lens of today's special circumstances. It will be broadcast live between 11:00 a.m. and 1:30 p.m. ET on Wednesday, November 18.
As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own offices or homes. They have the option of attending the entire event, or simply logging in for the sessions that interest them. Additionally, alll sessions will be recorded and made available to conference registrants for on-demand playback at a later date.
Session include:
  • 11:00 a.m. ET - V-Commerce: The Next Giant Leap (Diana Sheehan of Incontext Solutions): Learn why testing  both physical and digital store shelves with virtual simulations is becoming imperative to future success, and is laying the groundwork for the rapidly-approaching world of VComm.
  • 11:50 a.m. ET - Loyalty 2.0 - Creating Reward Programs for Customer Connections in the New World (April Tomlin and Constance de Polignac of SAP Customer Experience) The steps and importance of creating and implementing a first-class loyalty program specifically for the CPG and Retail industry: best practces, measurements, and ways to drive incrementality.
  • 12:40 p.m. ET - Understanding Retail - A 'Media Ecology' Perspective (James Tenser, VSN Media): What emerging technologies and practices will be most relevant for future business success? We'll define some core principles and share a "Media Ecology" vision for the future of brands at retail.
Date: Wed, Nov 18, 2020
Time: 11:00 AM EST
Duration: 2 hours 30 minutes
Host(s): CPGmatters