Meeting Archive:
7 Marketing Habits of Today's Highly Successful SMBs

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

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Meeting Description:
In this webcast, we’ll uncover seven actionable, achievable habits that any SMB (small to mid-size business) can use to drive revenue, based on research from Forrester Consulting.

The seven habits range from outreach strategies to budgeting priorities that cover the lead lifecycle and beyond, with an emphasis on customer lifetime value.

Jeffrey Linton
, Manager, Product & Field Marketing, Act-On

Anthony Salas
, American Marketing Association



Category: Strategy

Date: Tue, Jan 29, 2013
Time: 12:00 PM CST
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Speaker Photo

Jeffrey Linton, Manager, Product & Field Marketing, Act-On
Speaker Photo

Some of Jeff’s core responsibilities include product direction, sales process improvement, customer and field based marketing activities to facilitate the growth of Act-On.

Linton is a speaker and presenter with a 15-year career in b-to-b sales and marketing that has been divided between roles as a senior sales executive and now a senior marketing manager. Throughout those years, Linton’s goal has always been the same: building strong relationships by listening to customers and developing a strategic partnership between marketing and sales. In 2006 he was the winner of Selling Power Magazines “Sales Rep of the Year.”

When he is not working you can find him coaching volleyball or ripping up the hills on his mountain bike.