Meeting Archive:
Maximize your Google Grant of In-Kind Advertising

You can access the recording by clicking on the link to the right. You can also download the PowerPoint presentation and Google Grants Beginner’s Guide.

Still have questions? Take part in the free, all-day, asynchronous (not live) online event today (August 14), where you can ask the experts in the TechSoup Community forums.


Google Resources


SEM resources for education (from Kevin Lee @ Didit)


More general news on interactive marketing


Upcoming TechSoup Talks! webinar

Creating Effective Online Surveys


Learn more about TechSoup


Meeting Description:

Did you know that Google gives in-kind advertising grants? Have you heard of Google Grants but don’t know how to use it to benefit your organization? Then don’t miss this free online seminar where you can learn about Google Grants and how your nonprofit can receive up to $10,000 to use towards Google AdWords, Google’s in-kind advertising program.

Take part in this free webinar and an all-day, asynchronous (not live) online event in the TechSoup Community forums that will discuss:

  • Prioritizing your fundraising and promotional goals
  • How to use keywords to reach your target audience
  • Ways to measure the effectiveness of your website and web campaigns
  • Dos and don’ts for making your Google Grant a success

This series of free online seminars is sponsored by ReadyTalk and designed for organizations interested in learning more about Google AdWords and how to maximize your in-kind advertising dollars. Space is limited, so secure your space today!

Date: Thu, Aug 14, 2008
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): Kami Griffiths, Kevin Lee, Kristie Ferketich & German Freiwald
 Presenter Information
Kami Griffiths
Speaker Photo

Originally from Minnesota, Kami has worked in Minneapolis, San Francisco, Boston, and New York. Her non-profit background includes working for Global Exchange in San Francisco as a graphic designer, for the City of New York Parks & Recreation where she managed 27 public access computing centers, and more recently joined TechSoup where she holds local and international trainings, delivers online seminars, and conducts interviews for the MaintainIT Project.

Kevin Lee
Speaker Photo

Kevin Lee, Didit Co-Founder & Executive Chairman, has been an acknowledged Search Engine Marketing expert since 1995. Kevin’s years of SEM expertise provide the foundation for Didit’s proprietary Maestro search campaign technology. A founding board member of SEMPO and its first elected Chairman Kevin is also active on DMA and IAB Committees. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife and daughter.

Kristie Ferketich
Speaker Photo

Kristie Ferketich attended the University of California, Los Angeles, and she received a BA in Political Science. She is currently a Google Grants Senior Strategist at and manages the application review process for organizations applying for the program; develops partnerships with external organizations to support non-profits; and collaborates on educational initiatives for grantees and applicants. Kristie is a contributor to the Google Grants Blog and has represented Google Grants at various seminars and conferences.

German Freiwald
Speaker Photo

German Freiwald is an alumni of UC Santa Cruz with BA in Psychology and a Graduate Certificate Degree in Theatre. German spent four years working for City Year Inc. as a Program Manager. At German has worked as an Account Manager on the National Agency Team and is currently a Strategist for the Google Grants Program. On Google Grants, German provides grantee support, coordinates various educational initiatives, and manages Google Grants expansion efforts in Latin America.