Meeting Archive:
The Rise of One Size Fits No One: The Importance of Personalization in Driving Superior Results
|
|
This webinar is now available on-demand. A link to the recording can be found to the right of this message.
To continue the discussion on Twitter, search for or add #TealiumCast.
|
| |
|
Meeting Description:
|
|
|
For years marketers have been talking about the benefits of talking to different audiences in different ways to maximize results. It is tough to argue against that approach, yet marketers are too often still creating generic visitor experiences and missing out on opportunities to truly connect with customers and prospects.
Hear what is holding marketers back from offering one-to-one experiences; ways to overcome common barriers; and tools and techniques for tailoring online and offline experiences to maximize success and client satisfaction.
KEY TAKEAWAYS:
- Why generic messaging is a common trap, including clear-cut examples of where marketers have gone wrong
- The 8 reasons why marketers struggle to offer more relevant customer experiences
- Tools and techniques for achieving more profitable customer interactions
- The difference between profile, behavior and segment-based customer targeting
- Achieving real-time personalization through unified marketing
SPEAKERS:
Jason Burby, Chief Performance Marketing Officer, POSSIBLE
Tracy Hansen, Chief Marketing Officer, Tealium
MODERATOR:
Anthony Salas, American Marketing Association
Category: Marketing_Communications
|
|
|
|
Date:
|
Thu, Mar 6, 2014
|
|
Time:
|
12:00 PM CST
|
|
Duration:
|
1 hour
|
|
Host(s):
|
American Marketing Association
|
Presenter Information
|
|
|
| SPONSORED BY: |
|
|
|
|
|
|
|
SPEAKERS:
Jason Burby, Chief Performance Marketing Officer, POSSIBLE |
|
|
|
|
As the Chief Performance Marketing Officer for POSSIBLE, Jason supports the agency's global Marketing Sciences and Media Services programs. Jason has written extensively about digital analytics, optimization and digital strategy, including an ongoing column at ClickZ.com. He is the co-author of 'Actionable Web Analytics: Using Data to Make Smart Business Decisions.' His client roster includes Microsoft, Nike, Nokia, Dell, Ford, Sony, PayPal/eBay, P&G, Alcoa, Expedia, Mazda, Intel and Motorola, and more.
|
|
|
|
|
|
|
| Tracy Hansen, Chief Marketing Officer, Tealium |
|
|
|
|
Tracy Hansen has more than 15 years of experience as a results-driven marketing executive in the computer storage, data management, and IT management software industries. Previously, Tracy served as the Senior Vice President of Marketing at CA Technologies (Nasdaq: CA), where she helped the company build a brand vision for its 30-year-old technology and redefine itself in the marketplace. Prior to that, she served as Vice President of Marketing for NetApp (Nasdaq: NTAP), overseeing an award-winning marketing team and helping lead the company to a dominant market position.
|
|
|
|
|
