Meeting Archive:
How to Generate Direct Revenue from Your Marketing Program

This webinar ended at 2:00pm EST. You can watch the the recording on the SCORE website at: 
 
 
 

Meeting Description:
Most global organizations develop their marketing departments to maximize reach and frequency and then describe the value of our products and services. This is a failed model.
 
What if your marketing could create such a value for your consumers that it begins to pay for itself?
 
In this entertaining presentation, Content Marketing Institute founder Joe Pulizzi will detail how you can transform your marketing organization into a true profit center. 
 
You'll learn how to:
  • Create valuable subscribers that opt-in to your content
  • Develop a content destination as an asset for the organization
  • Monetize the content asset and generate direct and indirect revenues
  • Take the steps necessary to start this change in your company
 
Details
Date: Thu, May 25, 2017
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): SCORE LIVE Webinars
 Presenter Information
Joe Pulizzi - Content Marketing Institute
Speaker Photo

Joe Pulizzi is founder of Content Marketing Institute, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world, Content Marketing World
 
 
If you ever see Joe in person, he’ll be wearing orange.