Meeting Archive:
Designing Surveys that Produce Insights

Meeting Description:

Employee opinion surveys are part of organizational life. Leaders use surveys to gauge employee sentiment, the health of the organization or the risk of losing their most talented contributors.  In our personal lives, we are bombarded with surveys at every turn.  “How was your restaurant experience?” “Would you recommend our airline to a friend or colleague?” “Tell us about your experience at our hotel.”

 Many of these surveys are well designed and presumably provide valuable and meaningful insights.  But let’s be honest, lots of them are terrible.  They are too long, the questions are confusing or detailed or simply silly.  You quit the survey after 3 minutes or you don’t respond honestly.

 Because we see surveys everywhere, we don’t think about what is involved in creating a high quality survey that produces meaningful insights. They seem so simple to create. Why, anyone can create one!

 This webinar will provide a ‘behind-the-scenes’ look at creating surveys that work.  You will learn about the psychology of survey response, why it’s important to start with the end in mind, the basics of survey design and how to maximize response rates. Join us if you feel your organization can improve the quality of their surveys to get more actionable data and walk away with some actions you can take immediately.

Date: Wed, Feb 28, 2018
Time: 02:00 PM EST
Duration: 1 hour
Host(s): PPSA
 Presenter Information
Peggy Parskey
Speaker Photo

Peggy has over 25 years of experience in driving strategic change to improve organizational and individual performance. Peggy owns her own consulting firm, Parskey Consulting, working with large and mid-sized firm on organizational improvement initiatives. Peggy’s focus and passion over the past 15 years has been in the field of measurement and evaluation.   She guides organizations to develop measurement strategies, integrate evaluation into business processes, conduct business impact studies and implement executive reporting systems. Her goal for her clients is to advance their use of metrics, not simply to report on the past but to gain predictive insights that improve long term performance. Prior to starting her own firm, Peggy worked at Hewlett-Packard Company where she was responsible for enterprise-wide learning measurement.