Our restaurant marketing and human resource departments play a pivotal role in shaping our brands, both internally and externally. Unfortunately, in many organizations, these two departments often work in silos independent from one another. An organization thrives when these two groups work collaboratively; marketing plays an important role in generating movements and advocacy while HR influences behavior and strategy from within.
Simon Mainwaring from We First Branding joins forces with Kelli Valade of TDn2K to discuss how to bridge the gap between marketing and HR. With the industry in a state of flux, it is more important than ever to lead with purpose. Simon and Kelli will share how to align your marketing and HR strategy to integrate your purpose with your restaurant culture.