Meeting Archive:
Fall 2014 Virtual LEAD Marketing Conference

Meeting Description:
The Sixth Annual LEAD Marketing Conference is produced by CPGmatters and the Shopper Technology Institute.
Six different sessions covering all aspects of LEAD: Loyalty, Engagement, Analytics, and Digital Applications will be presented from 10:00 a.m. until 4:00 p.m. EDT on Wednesday, November 12.
As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own offices. They have the option of attending the entire day-long event, or simply logging in for the sessions that interest them. All sessions will be recorded and made available to conference registrants for on-demand playback at a later date.
Speakers and Presentation Topics include:
  • 10:00 a.m. ET - Collaborating to Create the 'Voice of the Shopper' - Gordon Wade of the Category Management Association;
  • 11:00 a.m. ET - Winning at the Virtual Shelf: Why & How to Maximize Online Impact - Keith Anderson of Profitero;
  • 12:00 noon ET - Where Does the Power of Technology Reside? - Larry Burns of Start Sampling;
  • 1:00 p.m. ET - Maximizing Trade Spend ROI & Planning for Joint Business Planning - Janet Dorenkott and Kristy Garrey of Relational Solutions;
  • 2:00 p.m. ET - Creating Collaboration under the Big Top - TPM insights from Joel Cartwright of AFS Technologies;
  • 3:00 p.m. ET - Is Mobile Marketing Working for CPG Companies? - Tanya Bhothinard of Partners in Loyalty Marketing.
Date: Wed, Nov 12, 2014
Time: 10:00 AM EST
Duration: 6 hours
Host(s): CPGmatters & The Shopper Technology Institute
 Presenter Information
John Karolefski, Conference Chair (Editor-in-Chief, CPGmatters and Executive Director, Shopper Technology Institute)
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Gordon Wade, Category Management Association
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Keith Anderson, Profitero
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Larry Burns, Start Sampling
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Janet Dorenkott, Relational Solutions
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Kristy Garrey, Relational Solutions
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Joel Cartwright, AFS Technologies
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Tanya Bhothinard, Partners in Loyalty Marketing
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