Meeting Archive:
Future Proofing Marketing for 2020

This webinar is now available on-demand. A link to the recording can be found to the right of this message. 


Meeting Description:
Both marketing and consumer behavior is shifting and being redefined by AI and always on technology. Strategies are forced to adapt to the emergence of new channels and ways that consumer engage through AI, as well as the needs and wants of an increasingly tech-savvy audience. They want seamless consumer experiences, 365/24/7. Conversational AI agents will become the face of your brand for these experiences, are you ready?
Join us as we’ll be discussing how to achieve new levels of engagement and meaningful growth in a time of unpredictability.
Key Takeways:
  • Understand the types of conversational AI and how they fit into different types of customer engagements
  • How to drive growth and loyalty through conversational AI platforms
  • How to be more successful inside your company with intelligence features built into Office 365
Date: Wed, Jun 27, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Naomi Moneypenny, Senior Product Manager, Microsoft
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Previously, she was chief technology officer at Synxi (a ManyWorlds brand), where she led the research and development team for machine learning-based personalized knowledge and expertise discovery for enterprise collaboration systems. Naomi has been awarded more than 40 patents in the field of machine learning and anticipatory computing, was a Microsoft Office 365 “MVP,” and named a “Top 25 SharePoint Influencer” several times.
An astrophysicist by background, Moneypenny is a frequent speaker at international events for her expertise in enterprise social and collaboration, anticipatory computing, and business growth from innovative technology.

Christi Olson, Head of Evangelism for Search, Microsoft
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Christi is the Head of Evangelism for Search at Microsoft and is a Member of the Board of SEMPO. For over a decade Christi has led Digital Marketing teams at Microsoft, Expedia, Harry & David, Pointmarc and Point It. She is passionate about search marketing and has spent her career helping businesses solve their marketing challenges and goals through studying and analysing data to develop actionable insights and strategies.
Christi has been recognised by PPC Hero and her peers as one of the top 25 Most Influential PPC Experts in 2015, 2016 and 2017. Her deep love for digital has driven her to speak at hundreds of conferences and events globally including CES, AdWeek, Mumbrella 360, The Marketing Conference AU, DMEXCO, SMX, SEOktoberfest, PubCon, HeroConf and Search Insider Summit.

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