Meeting Archive:
Generate More Qualified Leads with Webinars: A step by step approach


Meeting Description:

In a 2010 study, Marketing Sherpa found that the top challenges facing most marketers in 2011 were generating high quality leads and generating a sufficient enough volume of them for their sales team. If these sounds like challenges you face then this event is for you.

Webinars have become one of the best demand generation vehicles in the marketer’s tool kit. Webinars excel at qualifying participants, segmenting them, measuring their engagement and moving them down the marketing funnel. In this webinar, you will learn:

  • How to structure your webinars so participants are properly segemented
  • What type of information to arm your sales team with for post event follow-up
  • How webinars fit into a integrated mult-touch marketing campaign
  • The essential webinar tools needed for any demand generation program

Interested in the whole series? Check out the other event on webinars for online training and ecommerce here.

Details
Date: Wed, Apr 27, 2011
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Andrea Frangos
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Andrea Frangos has over 10 years of experience in campaign management and lead generation in the software industry with providers including J.D. Edwards, PeopleSoft, and Mincom. For over three years now, Andrea heads the demand generation activities and closed loop lead management for NewsGator Technologies, a rapidly growing social computing software provider in Denver, CO.


Jessica Kahn
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As a senior marketing manager at Rally Software, Jessica works closely with the sales team to drive prospect engagement and nurture leads through the enterprise buying cycle. She has extensive experience writing, designing, promoting and producing nurturing campaigns, webinars and other programs to help acquire new customers and make them successful. Jessica is especially passionate about writing and working with thought leaders to translate their expertise into language and concepts that appeal to a particular audience.


Melanie Turek
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Melanie, a Principal Analyst for Frost & Sullivan, is a renowned expert in unified communications, collaboration, social networking and content-management technologies in the enterprise. For 15 years, Ms. Turek has worked closely with hundreds of vendors and senior IT executives across a range of industries to track and capture the changes and growth in the fast-moving unified communications market.

Melanie writes often on the business value and cultural challenges surrounding real-time communications, collaboration and Voice over IP, and she speaks frequently at leading customer and industry events.