Meeting Archive:
Understanding the Customer of the Future: Tools and Analytics for the Feedback Professional

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Meeting Description:
Changing demographics, economic factors, and buyer preferences continue to change consumer buying behavior.  This ever-changing dynamic creates opportunities for feedback managers today if they have the right toolset.  In this webinar, Jeremiah Owyang of the Altimeter Group and Chris Cottle of Allegiance will discuss the latest solutions to businesses in listening and marketing to the customer of the future. 

In this webinar, you will learn:

  • New tools of the trade – Socialgraphic Research
  • 5 M’s of Social CRM
  • Why  the Customer Hourglass Framework has replaced the Marketing Funnel
  • Putting the right data into the right hands with the ROI Pyramid
  • How to gain deeper insights from available data that actually drive change in your organization
Jeremiah Owyang, Partner, Altimeter Group

Chris Cottle, Vice President, Allegiance

Date: Tue, Sep 20, 2011
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Anna Carbonara
 Presenter Information
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Jeremiah Owyang: Partner, Altimeter Group
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Jeremiah Owyang is an influential thought leader on web strategy, interactive marketing, and social technologies. He deployed the social business program at Hitachi Data Systems, is a former Forrester analyst and now a Partner at Altimeter Group, as an industry analyst. In addition to his industry credentials, he lives and breathes the social web and interacts with over 60,000 Twitter followers, and has earned over 120,000 unique visitors to his blog "Web Strategy", which focuses on how corporations connect with their customers using web technologies. Jeremiah will present a customer strategy to lead—not react—to the needs of the changing marketplace as customers take control.

Chris Cottle: Vice President, Allegiance
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Chris Cottle is a voice of customer strategist and advocate. He leads the marketing and product management teams at Allegiance, a ‘voice-of-customer-intelligence’ firm that was ranked by Inc. Magazine as the fifth fastest-growing private software company in the US in 2009, and was recently ranked a “Top 10” leader by Software Magazine.