Meeting Archive:
How Connected Content Will Change Your (Marketing) World

This webinar is now available on-demand. A link to the recording can be found to the right of this message.

To continue the discussion on Twitter, search for or add #ConnectedContent.
 

Meeting Description:

What is “connected content?”

We are witnessing a shift in the way marketing organizations are creating customer value through their content. If harnessed properly, a single piece of content, connected to relevant publishing, CRM and analytics tools, can have unprecedented impact across the Enterprise.

From 1-to-many brand campaigns to 1-to-1 communications, the most innovative companies today are successfully extending their content strategies beyond traditional brand and social channels and into the heartbeat of communications with customers across all Enterprise channels.

Join Rebecca Lieb, Altimeter Group Industry Analyst and Dan Kimball, Thismoment CMO on Thursday, March 19, as they explore how connected content will change the (marketing) world in 2015, and share examples of trailblazing brands leading the way.

You’ll walk away with the following:

  • Insight into Altimeters most recent research on connected content
  • How technology enables connected content across the organization
  • How brands can view content holistically, beyond the single post or tweet and use it beyond brand marketing and across the enterprise
PLEASE NOTE THE TIME FOR THIS WEBCAST AS IT DIFFERS FROM MOST AMA WEBCASTS.

SPEAKERS:
Rebecca Lieb, Industry Analyst, Altimeter Group
Dan Kimball, CMO, Thismoment

MODERATOR:
Anthony Salas, American Marketing Association

Category: Strategy

Details
Date: Thu, Mar 19, 2015
Time: 01:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
SPONSORED BY:
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SPEAKERS:
Rebecca Lieb, Industry Analyst, Altimeter Group
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Rebecca Lieb is an analyst at Altimeter Group where she covers content marketing, content strategy, and digital advertising and media — areas that encompass brands, publishers, agencies, and technology vendors.

Dan Kimball, CMO, Thismoment
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Dan oversees global marketing strategy, brand and growth. With 15+ years experience at high-growth startups, he has held leadership positions in digital, mobile, social, and data/BI, with a focus on both product vision and go-to-market strategies.