Meeting Archive:
The Burtch Works Study 2017: Updated Compensation of Marketing Research Professionals

Meeting Description:

As shifting consumer tastes continue to impact the marketing research space, how is this affecting the hiring market?

Our fifth annual report reveals extensive compensation and demographic data on over 750 marketing research professionals, all updated within the past year, and reveals several developing hiring market trends.

Karla Ahern and Kit Nordmark lead Burtch Works’ marketing research recruiting team, and both started their careers as researchers. Their firsthand experience provides an invaluable vantage point on the industry, and they’ll be presenting key insights from the report including:

  • Updated salaries
  • Demographic trends
  • Career levels
  • Geography, education, & industry
  • Client vs. Supplier side


The Burtch Works Studies, which are comprehensive industry reports, are frequently featured in news media including The New York Times, The Wall Street Journal, CNBC, Forbes, Chicago Tribune, Mashable, and many more.

Join us for this presentation on salaries, demographic data, and this year’s key hiring market trends, as well as their implications for both researchers and firms looking to hire them!

Date: Thu, Nov 16, 2017
Time: 11:00 AM CST
Duration: 1 hour
Host(s): Karla Ahern & Kit Nordmark
 Presenter Information
Karla Ahern
Speaker Photo

Karla Ahern first served as a project manager for IRI, and worked on-site at Quaker, before moving on to Knowledge Networks, where she focused on custom research within media, CPG, and pharmaceuticals. Prior to Burtch Works, she led the Midwest business development and digital media effectiveness programs for Dimestore Media (part of GfK).

Kit Nordmark
Speaker Photo

Kit Nordmark worked in the marketing research industry with a focus in qualitative research, most recently at The Futures Company within Kantar (the Market Research, Insight and Consultancy Division of WPP). Prior to that she was a research director at TRU — a boutique insights firm specializing in the youth demographic.