Meeting Archive:
Top Tactics for Live Email Content you Can Implement Now

Meeting Description:
Live email content is revolutionizing email marketing. Marketers now have the ability to bring emails to life with content that is personalized to their subscribers’ situation at the time of open, providing a highly relevant and engaging experience. From countdown clocks that drive urgency to purchase, to weather conditions at current or future destinations, to live updates streaming from social networks into emails, this new technology is one of the most exciting innovations to hit email marketing in quite some time.
During this informative one-hour Webinar, Lyris Sr. Strategy Consultant Andrew King and Kickdynamic CEO & Co-Founder Matt Hayes will explain what Live Email Content is, how it works, why its track record of increasing conversions makes it a must-have tactic for 2014 email campaigns, and they’ll answer any questions you might have.
Join us for a comprehensive review of Live Email Content:
  • The technology – what it does, how it works
  • The types of emails it’s appropriate and useful for
  • How it performs: engagement and conversion
  • Best practices for incorporating it into campaigns
  • Real-world examples from email marketers
Date: Tue, Jan 21, 2014
Time: 10:00 AM PST
Duration: 1 hour
Host(s): Lyris Team
 Presenter Information
Andrew King, Sr. Strategy Consultant, Lyris
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Andrew has worked in marketing across three different continents for major car manufacturers, institutions, and retailers. He joined Lyris in 2010 and consults with a variety of clients on their email strategy, design, mobile optimization, testing, segmentation, and much more. Andrew regularly contributes to the Lyris blog and participates in industry events.

Matt Hayes, CEO & Co-Founder, Kickdynamic
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Matt is the driver behind the innovative technology that is making email marketing personalized, relevant, and dynamic for every customer at every open. Prior to founding Kickdynamic, he managed email marketing campaigns and strategically consulted with global Fortune 500 companies, large brands, and high-end retailers