Meeting Archive:
It's Time to Close the In-store Data Gap

Meeting Description:

"An immense amount of customer data"

Art Peck, CEO of Gap, Inc., on a recent call with investors declared stores to be “the deepest form of customer engagement” and praised their value as “a source of an immense amount of customer data.”  And yet, retailers struggle to give in-store shoppers the personalized experiences they have come to expect online.

Retailers lack the physical store equivalent of “click data” needed to understand how shoppers are behaving in-store.  By enriching their knowledge with in-store behavior sensing and advanced analytics, retailers can continually improve operational efficiency, deepen customer engagement, and boost their bottom line.

Join us for this educational webinar when we’ll cover:

  • What information to collect from customers
  • How to differentiate customers’ shopping experiences
  • How to leverage advanced analytics to optimize stores
Date: Thu, Nov 1, 2018
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter
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Meredith Darnall

SVP, Business Intelligence & Strategy

Brookfield Properties

Featured Presenter
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Joseph Lanners

Director, Retail Group

Samsung SDSA


BrainTrust Panelist
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Julie Bernard
Chief Marketing Officer

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Al McClain
CEO, Co-founder