Meeting Archive:
April 2021 Virtual LEAD Marketing Conference

Meeting Description:
The April 2021 Virtual LEAD Marketing Conference -- our 20th LEAD event -- is produced and hosted by CPGmatters.
This spring edition of LEAD features sessions covering all aspects of LEAD (Loyalty, Engagement, Analytics, and Digital Applications) through the lens of today's special circumstances. It will be broadcast live between 12:00 noon. and 3:15 p.m. EDT on Wednesday, April 21.
As a virtual conference, attendees can enjoy the live, interactive presentations from the comfort of their own offices or homes. They have the option of attending the entire event, or simply logging in for the sessions that interest them. Additionally, alll sessions will be recorded and made available to conference registrants for on-demand playback at a later date.
Session topics and speakers include:
  • 12:00 noon EDT - CPG Sales and Operations: Are You Prepared for the Annual Planning Process? (Joel Cartwright of Vistex)
  • 12:50 p.m. EDT - Concept Creation 2.0: Innovation for the Greater Good (Dave Lundahl and Kayte Hamilton of UpClear)
  • 1:40 p..m. EDT - What to Expect from a Well-Run Sales Planning & Trade Spend Management Process (Rajeev Prabhakar and Kurt Kaiser of UpClear)
  • 2:30 p.m. EDT - Addressing Fraud and Enabling Mobile Redemptions of Nationally Distributed Paper Coupons (Matt Fitzgerald of OLS Payments, and Eric Willliams of Intelligent Clearing Network)
Date: Wed, Apr 21, 2021
Time: 12:00 PM EDT
Duration: 3 hours 15 minutes
Host(s): CPGmatters