Meeting Archive:
Featured Replay: Know Your Persona's Entire Buying Experience to Unlock Marketing ROI

This webinar is now available on-demand. A link to the recording can be found to the right of this message.



Meeting Description:
Understanding your customers is an integral part of your content marketing success: "63% of consumers say that they would think more positively about a brand if it gave them content that was more valuable, interesting, or relevant." (Rapt Media).
Today’s buyers are avoiding content that doesn’t concisely address their questions, attitudes, objections and decision criteria. Marketers are realizing that it isn’t enough to rely on internal resources to profile their buyer or journey. It’s time to know exactly what prospective customers are thinking and doing throughout their buying experience.
Join Mintent and Adele Revella, renowned author, thought leader, and CEO of Buyer Persona Institute, for this free webinar which will show you how to gain insight into what matters to real buyers. With her unique approach, you’ll have the knowledge you need to align your marketing decisions — from positioning and messaging through content marketing and sales enablement – with your buyer’s most essential expectations.
In this webcast you’ll learn:
  • How to create buyer personas (you’ll also receive a best practices example persona)
  • Why you need far fewer personas than you think
  • How to leverage your buyer personas for high ROI sales and marketing engagement
Upon registration, you'll be entered to win a copy of Adele's book "Buyer Personas", a Fortune Magazine Top 5 Business Book! 
Date: Tue, May 1, 2018
Time: 02:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
In partnership with:
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Adele Revella is the CEO and Founder of Buyer Persona Institute and author of Buyer Personas: How to Gain Insight Into your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business, named a top five business book by Fortune Magazine. Through her company’s research and workshops, Adele’s buyer persona methodology has become the gold standard for thousands of marketers in hundreds of global companies. She is widely recognized as a marketing and business leadership speaker, consultant, blogger and workshop facilitator. In her decades-long marketing career, Adele has seen the discipline from all sides: executive, consultant, trainer and entrepreneur.
Download her free eBook The Buyer Persona Manifesto
Twitter: @buyerpersona

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Matt is the CEO of Mintent, a content marketing software company. With a career spanning 25+ years, Matt is a consummate thought leader in the areas of Digital Marketing, Agile Marketing, Content Marketing, customer driven experiences, brand building and business development.
Matt is also a sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.