Social media has dramatically changed how nonprofits and libraries communicate with supporters, donors, and volunteers. Most nonprofits in the United States now use social media in their communications and development strategies, but few have been properly trained on how to best utilize sites such as Facebook, Twitter, and YouTube. Your organization's return on investment (ROI) in social media is directly related to whether your staff fully understands the long-term implications of social media and are knowledgeable of each sites' unique functionality and toolset.
This webinar begins with laying a foundation of understanding the role of social media in the context of Web 1.0 (static web), Web 2.0 (dynamic web) and the coming Web 3.0 (mobile web). After the big picture is illuminated, the webinar will move on to 10 of the most important social media best practices [a.k.a. secrets] that Heather Mansfield has learned from spending over 40 hours a week for the last 4 years on social networking sites. From the basics [how many status updates should I post each day on Facebook?] to the advanced [should we be early adopters of Foursquare?], this webinar cuts through hype and demonstrates clearly where the ROI is – and where it is not.
Owner of DIOSA | Communications and blogger at Nonprofit Tech 2.0, Heather Mansfield has over 10 years of nonprofit fundraising and online community building experience. Heather created and maintains the “Nonprofit Organizations” profiles on Twitter, Facebook, YouTube, Foursquare, MySpace and LinkedIn. Fueled by a strong passion for the Internet, Heather spends her days helping nonprofit organizations utilize the Internet as a tool for social change. In March 2009, she was named a Fundraising Star of the Year by Fundraising Success Magazine and in October 2009 placed on Twitter’s Suggested User List.