Meeting Archive:
10 Social Media Tips & Secrets

You can view the recording by clicking on the link to the right. You'll also see a link to the PowerPoint presentation and the resource document referred to during the presentation. Below are the links that we discussed during the webinar. Please post additional questions to our Community Forum.


View any of the previously recorded TechSoup Talks! webinars in our Webinar Archives.


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Diosa Communications



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Webinar Recordings

Introduction to Social Media & Fundraising

Introduction to Blogging for Nonprofits and Libraries

Around the Twitter World in 60 Minutes

Get Started on Facebook

Successful Event Promotion with Social Media

Understanding the ROI of Social Media

Integrating Social Media into Your Website

Social Media Listening Dashboard



Meeting Description:

Social media has dramatically changed how nonprofits and libraries communicate with supporters, donors, and volunteers. Most nonprofits in the United States now use social media in their communications and development strategies, but few have been properly trained on how to best utilize sites such as Facebook, Twitter, and YouTube. Your organization's return on investment (ROI) in social media is directly related to whether your staff fully understands the long-term implications of social media and are knowledgeable of each sites' unique functionality and toolset. 

This webinar begins with laying a foundation of understanding the role of social media in the context of Web 1.0 (static web), Web 2.0 (dynamic web) and the coming Web 3.0 (mobile web). After the big picture is illuminated, the webinar will move on to 10 of the most important social media best practices [a.k.a. secrets] that Heather Mansfield has learned from spending over 40 hours a week for the last 4 years on social networking sites. From the basics [how many status updates should I post each day on Facebook?] to the advanced [should we be early adopters of Foursquare?], this webinar cuts through hype and demonstrates clearly where the ROI is – and where it is not.

You can discuss this webinar on Twitter with the hashtag #techsoup or join us for a live-stream of the event in Second Life.

Date: Thu, Jul 8, 2010
Time: 11:00 AM PDT
Duration: 1 hour
Host(s): Kami Griffiths
 Presenter Information
Heather Mansfield
Speaker Photo

Owner of DIOSA | Communications and blogger at Nonprofit Tech 2.0, Heather Mansfield has over 10 years of nonprofit fundraising and online community building experience. Heather created and maintains the “Nonprofit Organizations” profiles on Twitter, Facebook, YouTube, Foursquare, MySpace and LinkedIn. Fueled by a strong passion for the Internet, Heather spends her days helping nonprofit organizations utilize the Internet as a tool for social change. In March 2009, she was named a Fundraising Star of the Year by Fundraising Success Magazine and in October 2009 placed on Twitter’s Suggested User List.