Meeting Archive:
How to Find the Best Idea for a Successful New Business

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Meeting Description:
Are you looking for an idea for a successful new business? If so, like many entrepreneurs, you are probably being advised to look for a market need and then create a product/service to fill that need. That’s because the “build a better mousetrap” philosophy, the Lean Startup movement, and most conventional thinking is that you should start first by thinking about what other people want. But instead, start first by thinking about what YOU want and what makes you happy.  New scientific research shows that happiness is a business advantage – so shouldn’t you consider what you love to do as you plan your new venture?
Your passion and sense of purpose are the key elements to starting a successful new business. But, you might ask, “How do I translate what makes me happy into something that makes money?” In this webinar, you’ll get practical tips, resources and examples for doing just that.  You’ll learn a variety of concrete ways that you can test the viability of your startup idea to make sure that your new business is poised for long-term success. By the end of the hour, you’ll have everything you need to come up with the best idea for you, based on what you love, to validate it in the marketplace, and then to create a successful business around it.
Date: Thu, Aug 1, 2013
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): SCORE
 Presenter Information
Victoria Franzese
Speaker Photo

In her heart, Vicky has always been an entrepreneur. So after years in the corporate world, she left it all to start a small website about New York City. The Internet was just taking off at the time and as the Internet grew, so did her business, morphing into a series of online travel guides (The Insider Travel Guides) that soon covered half a dozen locations and was read by millions of people. Ultimately she sold the site to a major television network.
Now, as a partner at Wicked Start, she's enjoying the chance to share her experience as a small business owner and her passion for the entrepreneurial world, and to help others realize their dreams with their new businesses. Wicked Start offers a suite of tools and resources plus a supportive community, all of which helps aspiring entrepreneurs manage the business startup process each step of the way, from idea to funding to launch.