Meeting Archive:
Personalization in Advertising - Right Offer, Right Person, Right Time

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Meeting Description:

Personalization is the new black in online marketing. From product recommendations to web content to email, retailers must provide targeted, relevant offers to drive clicks, engagement and ultimately conversions.

Personalization in display advertising, and effectively analyzing and attributing subsequent revenue is vital to optimize modern marketing campaigns. 


Join Petco and Coremetrics as they share how Petco has cracked the display ad personalization nut – creating measurable ROI for the business.

Cristina Soto,
E-Commerce Web Analyst, Petco Inc.
Junie Dinda, Senior Product Marketing Manager, Coremetrics, an IBM Company
Anna Carbonara, Moderator, American Marketing Association






Date: Fri, Sep 17, 2010
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Anna Carbonara
 Presenter Information
Speaker Photo

Junie Dinda, Senior Product Marketing Manager, Coremetrics, an IBM Company
Speaker Photo

Junie Dinda is Sr. Manager, Product Marketing at Coremetrics, an IBM Company, and is responsible for the go to market strategy, messaging, and positioning for personalization solutions. Prior to Coremetrics, Junie has held various product marketing roles for telecommunications and software companies.

Junie holds a B.A. in Economics from the University of Michigan, and an MBA from Cornell University’s Johnson Graduate School of Management.


Cristina Soto, E-Commerce Web Analyst, Petco Inc.
Speaker Photo

Cristina Soto is the E-Commerce Web Analyst for, working cross-functionally to optimize marketing and merchandising initiatives while improving the onsite customer experience. Prior to PETCO, Cristina supported online retailers as a Client Executive at Coremetrics. Cristina holds a B.A. in Sociology from Portland State University.