Meeting Archive:
5 Tips to be 'Mobiletastic'

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Meeting Description:
In the fast-evolving mobile market, companies can’t afford a misstep or forego a competitive opportunity for their mobile sites and apps. What consumers think of your mobile experience will influence what they do next and how they view their relationship with your company.

In this presentation Eric Feinberg will discuss 5 tips that will help your organization deliver a truly exceptional customer experience in the mobile channel.  In addition, Eric will share insights from ForeSee’s recent Holiday 2011 Mobile Research, which shows that satisfaction with the mobile experience has a significant cross-channel impact.

Eric Feinberg,
Senior Director of Mobile, Media & Entertainment, ForeSee


Alli Libb,
American Marketing Association
Date: Wed, Mar 21, 2012
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Alli Libb-Aquent
 Presenter Information
Sponsored by Aquent
Speaker Photo


Eric Feinberg, Senior Director of Mobile, Media & Entertainment, ForeSee
Speaker Photo

As Senior Director of Mobile, Media & Entertainment at ForeSee, Eric Feinberg provides leadership to ForeSee’s mobile solutions as well as solutions related to the media and entertainment industries. He is responsible for working with product, delivery, sales, and marketing teams to ensure that ForeSee continues to bring innovation and operational excellence to its mobile offerings. Since joining ForeSee in 2004, Eric has been contributing to the strategic growth of the organization. He brings 15 years of customer-focused experience to the team, and is a frequent presenter at conferences in the US and UK.