Consumers today play a larger role than ever in dictating retail experiences — choosing at will between online or in-store shopping for the greatest value and convenience.
For retailers, it’s imperative to understand what is motivating shopping behavior, and how to stay relevant in this consumer-driven world.
To learn more, Oracle Bronto conducted a 39-question survey that yielded over 1000 U.S. consumer responses.
Join us for this exclusive RetailWire webinar as we highlight analysis of Millennials, Gen Xers and Boomers to discover:
- How U.S. consumers prefer to shop
- Factors affecting shopping behavior
- What’s motivating consumer shopping trips
- The influence of technology on behavior
And in a live discussion with members of the RetailWire BrainTrust panel, we’ll explore ways retailers and brands can adapt their thinking to these new marketplace conditions.