Meeting Archive:
Online or In-store? Trends influencing shifts in shopper behavior


Meeting Description:
Study reveals what is motivating shifts in shopper behavior
 
Consumers today play a larger role than ever in dictating retail experiences — choosing at will between online or in-store shopping for the greatest value and convenience.
 
For retailers, it’s imperative to understand what is motivating shopping behavior, and how to stay relevant in this consumer-driven world.
 
To learn more, Oracle Bronto conducted a 39-question survey that yielded over 1000 U.S. consumer responses. 
 
Join us for this exclusive RetailWire webinar as we highlight analysis of Millennials, Gen Xers and Boomers to discover:
  • How U.S. consumers prefer to shop
  • Factors affecting shopping behavior
  • What’s motivating consumer shopping trips
  • The influence of technology on behavior
And in a live discussion with members of the RetailWire BrainTrust panel, we’ll explore ways retailers and brands can adapt their thinking to these new marketplace conditions.
Details
Date: Wed, Aug 8, 2018
Time: 12:00 PM EDT
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter
Speaker Photo

Greg Zakowicz
Senior Commerce Marketing Analyst, Oracle Bronto


BrainTrust Panelist
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Gabriela Baiter
Founder, Whereabout Studio

BrainTrust Panelist
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Neil Saunders
Managing Director, GlobalData

Moderator
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Al McClain
CEO, Co-founder, RetailWire