Meeting Archive:
Secrets of Facebook Marketing Campaigns


Meeting Description:

With a quarter of all Internet users on Facebook, it's a critical platform for online marketing. So what are the secrets to successful Facebook marketing campaigns? Marketing experts Justin Kistner, Sr. Manager Social Media Marketing at Webtrends and Dennis Yu, CEO of BlitzLocal, will show you how to get the most out of you fan page using Ads, Apps and Analytics.

Ads: Profile targeting is the most powerful advantage to advertising on Facebook. Let our experts show you how to avoid some common pitfalls when it comes to media buys and PPC lists.

Apps: Social media is the #1 thing users spend their time doing online. Apps are the ideal way to bring your brand experience to where users are spending their time. Learn how to use apps to drive engagement, earn media, and conversions inside Facebook.

Analytics: Digital marketers know the importance of having data to maximize the performance of their campaigns. Facebook, however, often presents a challenge due to technical constraints and privacy restrictions. We'll show you what kind of data is available and how to use it for improving your campaign performance.

Join us as we dive into the brand benefits of Facebook and how you can make these tactics work most efficiently for your organization!

Details
Date: Wed, Oct 27, 2010
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Justin Kistner
Speaker Photo

Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.

In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.


Dennis Yu
Speaker Photo

Dennis Yu is CEO of BlitzLocal, an online agency specializing in local lead gen via integrating Facebook advertising with social media marketing, pay-per-click advertising, directory listings, web analytics, and call tracking. Clients include Quiznos, Equifax, Maggianos, Famous Daves, and other national retail and franchised outlets.

Dennis is a 14 year veteran of online marketing via Yahoo! and American Airlines. He and his teammates also provide pro bono Google Adwords management to select non-profits, including March of Dimes, Grameen Foundation, International Rescue Committee, and others.