Meeting Archive:
Tag Management 101: How to Increase Online Results through Digital Marketing's Hottest Innovation

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Meeting Description:
Digital marketing solutions have been critical to improving online results for more than a decade. But with the rapid growth of digital marketing, a huge problem has emerged: the costly and time-consuming task of deploying and managing all the page tags (pixels) that most vendors require.
 
Enter tag management, one of digital marketing’s hottest new innovations. Tag management enables marketers to manage all their vendor tags via a single line of code and an intuitive web interface.
 
Learn the different ways digital marketers are using tag management to drive marketing agility and performance, reduce costs and increase conversions. Hear how Onestop Internet is leveraging tag management to maximize online marketing effectiveness across its massive network of client web sites, including Nicole Miller, Reef and Hudson Jeans. Learn everything you need to know to take advantage of this important new trend.
 

Speakers:
Gary Angel, President and CTO, Semphonic
Jeremy Hermanns, Vice President of Performance Marketing, Onestop Internet

Erik Bratt, Vice President of Marketing, Tealium


Moderator:

Anthony Salas, American Marketing Association


 
 
 
Category: Online Marketing
Details
Date: Wed, May 2, 2012
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Sponsored by
Speaker Photo

 

Gary Angel, President and CTO, Semphonic
Speaker Photo

Gary Angel, President and CTO of Semphonic, a leading digital measurement and analytics consulting firm. Gary was recently named Most Influential Industry Contributor in the Digital Analytics Association’s 2012 Awards for Excellence.

Jeremy Hermanns, Vice President of Performance Marketing, Onestop Internet
Speaker Photo

Jeremy Hermanns, Vice President of Performance Marketing at Onestop Internet, a leading e-commerce technology provider that runs the online marketing operations for more than 35 major apparel retailers, including Nicole Miller, Reef and Hudson Jeans.

Erik Bratt, Vice President of Marketing, Tealium
Speaker Photo

Erik Bratt, VP of Marketing at Tealium, the leader in enterprise tag management. Tealium was recently named a finalist for Best New Technology in the Digital Analytics Association’s 2012 Awards for Excellence.