Meeting Archive:
The Future of Omnichannel Advertising Must Be Customer Obsessed

This webinar is now available on-demand. A link to the recording can be found to the right of this message.


Meeting Description:
Marketers, you’ve taken your eyes off the prize. You’ve been optimizing to improve channel performance instead of focusing on creating relationships with your best prospects and customers for sustainable business growth. And now the ad industry is facing a reckoning: an entire ecosystem with no idea how consumers are affected by modern advertising practices. It turns out their feelings about things like personalization, and the kinds of brands they are ok with using their data for ad targeting are highly variable – but this dimension is all but ignored by brands, agencies, publishers and tech companies.
This webinar will explore what got us here, what consumers really think, and how we can get omnichannel advertising back on track as an engine of long-term business growth. 
Key takeaways:
  • Why truly customer-obsessed advertising requires a reorientation of people, processes, and technology around your customer experience 
  • Advice for tweaking your digital marketing practices so you delight and never disappoint 
  • How enterprises can harness the right technology to drive customer-obsessed advertising at scale 
Date: Thu, Sep 13, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Guest Speaker: Joanna O'Connell, VP Principal Analyst, Forrester Research
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Joanna serves B2C marketing professionals and is an industry expert on programmatic advertising. As vice president, principal analyst leading adtech coverage, Joanna explores the fast-evolving digital advertising ecosystem with a focus on helping marketers make the right organizational and technology decisions to power customer-obsessed marketing. Specifically, she covers several core components of a modern buy-side tech stack including demand side platforms (DSPs), ad servers, dynamic creative optimization (DCO), and the like, as well as looking at the intersection of service and technology in programmatic media management.

Angela Sanfilippo, Senior Director of Product Marketing – [24]
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Angela is a highly accomplished and strategic marketing executive with a solid track record of defining cross-channel B2C and B2B marketing strategies for brands such as Panera Bread, Yankee Candle, Purell, ConAgra Foods, HP, CA, and Symantec.

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