Meeting Archive:
12 Tips for Implementing Lead Generation Campaigns that Get Results

Meeting Description:

So you’ve run some lead generation campaigns but haven’t gotten the results you expected. Now you want to know what went wrong and what to change to fill your pipeline.Execution can make the difference between a 57% response rate and no responses at all.

From activities, electronic tools, set-up, and follow-up, your success is in the details. We’ll talk about why specific activities aren’t getting responses and how you can tweak them. We’ll look at the tools you need to better manage campaign execution and lead follow up, and how to set up your campaign for easier execution.

Join Kendra Lee, prospect attraction expert and author of the award-winning book Selling Against the Goal, and uncover how to:

  • Turn “no thank you” replies into opportunities
  • Design an execution plan that won’t slip
  • Refine your emails for higher response rates
  • Identify leads, see click-throughs and track results with less effort
  • Get accurate lists – including email addresses
  • Use events to demonstrate your expertise and attract leads
  • Choose the best tools for web-based lead generation
  • Identify people on your staff who can pick up the slack
Date: Wed, Jan 12, 2011
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Kendra Lee
Speaker Photo

Kendra Lee founded KLA Group in 1995.She is a top IT seller, sales advisor and business owner who knows how to shorten time to revenue in innovative ways. She is the author of the best selling book Selling Against the Goal: How Corporate Sales Professionals Generate the Leads They Need

Under Ms. Lee’s direction her organization has assisted sellers in increasing referrals more than 328% in just 7 weeks, penetrating SMB markets in just 6 weeks, driving new client acquisition more than 31% year to year, and increasing annual revenue. Specializing in the IT industry, KLA Group works with manufacturers, distributors, and channel resellers launching new product offerings, penetrating new markets, or experiencing mergers and acquisitions to penetrate new markets, break in and achieve forecasted revenue projections in the SMB market.

Articles about or by Ms. Lee have appeared in numerous publications, and she is a frequent speaker on improving sales performance.