Meeting Archive:
360 Digital Marketing DNA


Meeting Description:
  • Do you have a marketing program that drives your marketing stategies & campaigns for proven result?

  • Do you know if this marketing program is engaging, with the right customers who want your products/service?

  • Do you know exactly which proven methods drive your customers to buy your product?
In our Marketing DNA webinar we focus on these questions and more!
Most small businesses are “marketing” the business idea, not the real product/service they are selling! Hence the focus on marketing your “brand”!  
 
STOP - Here is a paradigm shift – You are a small business, you do not have a "brand" to market yet! Your company has a product/service it wants many people to buy. Only when this product meets customer needs and expectations, saturates the market & start gaining name recognition can we talk of  marketing the "brand". For now let's focus on building the infrastructure of a successful marketing program to connect ideal customers with your products or services. Participate in the RNSBDC Marketing DNA webinar"
Details
Date: Thu, Jun 7, 2018
Time: 04:00 PM EDT
Duration: 1 hour 30 minutes
Host(s): Rutgers Newark SBDC
 Presenter Information
Cheryl McCants
Speaker Photo

Award-winning bilingual communication professional and business strategist, Cheryl McCants tells the untold stories that make people feel good about where they are, and better about where they are going. As a strategist, mentor and speaker, audiences benefit from her unique combination of straight, no-chaser advice, and encouraging words of wisdom. Named by PR News as a Top Woman in Public Relations, by Leading Women Entrepreneurs a Top 25 Leading Women Entrepreneur in New Jersey and by Positive Community as a PR Guru, her expertise spans both the private and public sectors while crossing multiple industries.