Meeting Archive:
Use Design Thinking to Put Insights at the Center of Your Innovation Program

This webinar is now available on-demand. A link to the recording can be found to the right of this message.



Meeting Description:
Design Thinking is a problem-solving technique that can rely to varying degrees on research rigor. In this webinar, we will discuss how to build insights and research into Design Thinking. We will walk through how to align the market researcher's project oriented toolbox with the Design Thinker's creative problem solving orientation to build a more actionable innovation engine. 
In this webcast we will address how Design Thinker:
  • Is compatible with agile research trends.
  • Is consistent with innovation and design thinking.     
  • Adds necessary rigor to the design thinking process.
  • Requires engagement of both design and research.
Date: Thu, Aug 16, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Eric Whipkey, Leader, Satisfaction & Experience Metrics, Navy Federal Credit Union
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Eric calls on extensive experience across numerous industries, including professional services, nonprofit, finance, government, healthcare and food service. Currently, he  manages a large member experience metrics program at one of the largest national credit unions. Much of Eric's 25+ years of market research has focused on the client side and spans qualitative and quantitative research as well as customer experience. 

In partnership with:
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