Meeting Archive:
Making Social Mean Business

Meeting Description:

In this Webinar, you will learn concrete actions that will help you to identify low-hanging fruit to jump-start your social program, and accelerate your customer experience improvement initiative.

Join independent analyst Sandy Kemsley and Pega’s Emily Burns to hear:

  • 3 top areas to apply social technologies to get the most bang for your buck
  • 3 fastest ways to get started with your social program
  • Why social tools are a key part of any customer experience improvement program
  • Using case management  to harness the combined power of BPM and Social
  • Beyond customer experience: Why social tools will change the way you run your business
Date: Tue, Dec 6, 2011
Time: 11:00 AM EST
Duration: 1 hour
Host(s): Emily Burns, Pegasystems
 Presenter Information
Sandy Kemsley, Independent Analyst
Speaker Photo

Sandy is an independent analyst, application architect and blogger, specializing in business process management and Enterprise 2.0.  Currently, she practices as a BPM analyst and architect, performing engagements for end-user organizations and BPM vendors.  She also writes the popular “Column 2” BPM blog at, is a contributing author on other business and social media-related blogs, and has been a featured speaker on BPM and its impact on business at conferences and customer sites in several countries.

Emily V. Burns, Pegasystems Inc
Speaker Photo

Emily heads Pega’s cross-industry case management initiatives, driving product marketing and strategy. She spends a significant portion of her time working with clients, and analyzing market trends. Using these inputs she identifies key innovation areas to ensure Pega maintains its stance as the leader in dynamic case management in terms  of product, methodology and delivery of case applications. Emily joined Pega in February of 2008. Prior to Pega, Emily worked at TIBCO driving BPM product marketing.