Integrating Social Media into Your Website
You can view the recording by clicking on the link to the right. You'll also see a link to the PowerPoint presentation and audio file. Please post additional questions to the Emerging Technology Forums.
More and more organizations are benefiting from using social media tools like blogs, Facebook, and Twitter in their online communications. While the tools can be relatively straightforward to learn and adopt, many organizations struggle with how to effectively align messaging and communications across their online channels.
This webinar will focus on best practices for integrating social media into organizational websites, including basic nuts-and-bolts changes to web page templates and enhancements to contact, staff, and email sign-up pages. Effective and simple processes for coordinating various channels and maximizing traffic between them will be explained. In addition, a range of contrasts will be drawn describing the different natures and uses of the respective channels, and methods for measuring how different channels are driving traffic to one another will be presented.
Allen Gunn (Gunner) is the Executive Director of Aspiration and has over twenty years of software development, senior management, and capacity building expertise, and has spent the last fifteen years exploring how technology can most effectively empower and support social justice causes. Drawing on engineering, teaching, and volunteer experiences, Gunner is a skilled communicator and facilitator in both the nonprofit and corporate sectors who is passionate about helping nonprofits and NGOs make better use of software technology. He has been closely involved with the US and international technology activist communities; the Silicon Valley engineering and venture funding world; social justice organizations, and academic communities, and currently sits on the boards of The Ruckus Society, Global Exchange, and Idealware. He is a firm believer in melding hard work with serious fun.
With more than 8 years experience working in the public sector, Kami Griffiths brings hands-on expertise to her work at TechSoup. Originally from Minnesota, Kami has worked at nonprofits in Minneapolis, San Francisco, Boston, and New York. She is currently the Training and Outreach Manager at TechSoup where she holds local and international trainings, delivers online seminars, and helped develop the TechSoup for Libraries program. In addition to her work at TechSoup, she is the Executive Director of Community Technology Network, a nonprofit that advocates for digital inclusion by providing training, mentorship, networking, and volunteers to underserved communities in the San Francisco Bay Area. Her career also includes professional graphic design for Global Exchange in San Francisco and working for the City of New York Parks & Recreation where she managed 27 public access computing centers.