Meeting Archive:
50 Ways to Grow Your Email List

This webinar is now available on-demand. A link to the recording can be found to the right of this message.
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Meeting Description:
If you’re struggling with growing a high quality email subscriber list, you’re not alone. According to a recent study by Return Path, only nine percent of marketers feel they have a successful email list strategy—and 71 percent believe that increasing their email list quality is a priority for an effective email list strategy.
But what are the most significant barriers to the success of an email acquisition strategy, and how are marketers overcoming them?
Join this webinar to discover:
  • How email list quality and size are changing
  • How to optimize the email signup process
  • Best practices for driving email opt-ins through your website
  • Point-of-sale strategies to spread the word about your email program
  • Offline tactics that drive online opt-ins
Tom Sather, Sr. Director, Research, Return Path
Selma Avdic, American Marketing Association
Category: Marketing Communications
Date: Tue, May 17, 2016
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
SPEAKER: Tom Sather, Sr. Director, Research, Return Path
Speaker Photo

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

Speaker Photo