If you’re struggling with growing a high quality email subscriber list, you’re not alone. According to a recent study by Return Path, only nine percent of marketers feel they have a successful email list strategy—and 71 percent believe that increasing their email list quality is a priority for an effective email list strategy.
But what are the most significant barriers to the success of an email acquisition strategy, and how are marketers overcoming them?
Join this webinar to discover:
- How email list quality and size are changing
- How to optimize the email signup process
- Best practices for driving email opt-ins through your website
- Point-of-sale strategies to spread the word about your email program
- Offline tactics that drive online opt-ins
Selma Avdic, American Marketing Association
Category: Marketing Communications