Meeting Archive:
Understanding the ROI of Social Media

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Meeting Description:

You understand how to track the success of your programs, but when it comes to social media you’re at a loss. How do you show that this new technology is something worth the staff time invested? If you are interested in implementing a social media program (Facebook, Twitter, Flickr, Digg) but are unsure how to measure the impact or know what success looks like, attend this free TechSoup Talks webinar. Kami Griffiths will interview John Haydon and Chris Garrett to learn more about the impact we can expect to see from these tools, how it can be tracked, and how to adapt to get the most return on your investment.

This webinar is best suited for people new to social media or interested in learning how they can talk about this topic with their Board or Executive team. This will not discuss the specific tools or how they work, but will focus on how to measure their impact. For an overview of social media, watch this TechSoup Talks webinar: Basics for Beginners: Getting Started with Social Media Tools.

Details
Date: Thu, Aug 13, 2009
Time: 10:00 AM PDT
Duration: 1 hour
Host(s): Kami Griffiths
 Presenter Information
John Haydon
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John Haydon is a social media strategy consultant in Boston and the publisher and founder of the Web site corporatedollar.org, which offers marketing advice to small nonprofit groups. Mr. Haydon is also the author of a recently released electronic book, Twitter Jump Start: The Complete Guide for Small Nonprofits.


Chris Garrett
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Chris Garrett is a professional blogger, Internet Marketing Consultant, new media industry commentator, writer, coach, speaker, trainer, and Web geek. He was also a founding member of Performancing. You might know him from his past writing for such sites as ASPToday, ASPAlliance, Threadwatch, or more recently, ProBlogger, The Blog Herald, FreelanceSwitch, Cogniview, and CopyBlogger.


Kami Griffiths
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Originally from Minnesota, Kami has worked in Minneapolis, San Francisco, Boston, and New York. Her nonprofit background includes working for Global Exchange in San Francisco as a graphic designer, for the City of New York Parks & Recreation where she managed 27 public access computing centers, and more recently joined TechSoup where she holds local and international trainings, delivers online seminars, and conducts interviews for the MaintainIT Project.