Meeting Archive:
View from the Top: HubSpot CMO Spills the Beans

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Meeting Description:

Inbound leads cost 61% less than leads from traditional marketing. Wow! Think about how many more customers you could have for the same marketing spend by leveraging a successful inbound marketing strategy. Learn the definitive inbound marketing strategies and tactics from one of the world's top inbound marketers.


Content is not enough. Email marketing is not enough. Social Media is not enough. Inbound marketing is about transforming your entire marketing funnel from attracting leads to maximizing lead-to-customer conversions with personalized lead nurturing.


Join us for a live webinar with Mike Volpe, HubSpot's CMO, to understand how you can drastically reduce your cost of customer acquisition with inbound marketing.  This is the only inbound marketing webinar that you will ever need.   


During this webinar, you will learn:
  • How to transform your top of the funnel marketing to generate more leads
  • Methods for remaking your lead nurturing programs into customer generation machines
  • Key metrics and opportunities for analysis to find efficiency in your inbound marketing strategy
Date: Thu, Mar 15, 2012
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): Anna Carbonara
 Presenter Information
Speaker Photo

Mike Volpe, CMO, HubSpot
Speaker Photo

Mike Volpe is Chief Marketing Officer at HubSpot, a marketing software company, where he leads the company's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media. Since Mike joined HubSpot, the company has grown from about a dozen beta customers to over 5,000 customers, from 5 employees to 300employees, and raised $65 million of venture capital in three rounds of financing.