Meeting Archive:
Playing to Win with Intelligent Content: How to Create Topical & Evergreen Content at Scale

This webinar is now available on-demand. A link to the recording can be found to the right of this message.



Meeting Description:
A major challenge that content marketers face is being able to create quality topical and evergreen content at scale. Using examples from major companies across a variety of industries, our speakers, Noz Urbina (renowned speaker, author, content strategist; blogger and futurist) and Matt Dion, CEO, Mintent, will illustrate how intelligent content can bridge the divide between the latest, ‘hot’ topics, and content that outlives the rest by being useful for audiences over long periods of time.
In this webinar you will:
  • Learn how organizations have rethought their content to allow assets to nurture leads with up-to-the-minute fresh content, while still making those same assets deliver longer term ROI
  • Learn how to break out of the struggle of justifying content that goes through a short commission-publish-forget cycle
  • Get practical tips for getting started today
Category: Content Marketing 
Date: Fri, Jul 21, 2017
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
In partnership with:
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NOZ URBINA, Founder, Urbina Consulting
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Noz Urbina is a globally recognised leader in the field of content strategy and customer experience consultancy who can effectively bridge organisational and user goals. He’s well known as a pioneer in customer journey mapping and adaptive content modelling for delivering personalised, contextually relevant content experiences in an omnichannel environment. He is co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer at the University of Applied Sciences, Graz, Graz, Masters Programme in content strategy.

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Matt is the CEO of Mintent (, a content marketing automation software company. With a career spanning 20+ years, Matt is a consummate thought leader in the areas of digital marketing, experience-driven commerce, commerce strategy, marketing, and business development. His unique insights on how executives can build digitally-enhanced experiences that unlock new value have been featured in TechCrunch, CMSWire, Huffington Post, Internet Retailer, Get Elastic ecommerce blog, Retail Online Integration, and Chain Store Age. Matt is also a much sought-after speaker, having presented at Adobe Summit, Enterprise World, Digital Entertainment World, Luxury Interactive, Digital Hollywood, and others.