Meeting Archive:
From Personalization To Individualization: Three Keys to Unlocking the Power

This webinar is now available on-demand. A link to the recording can be found to the right of this message.



Meeting Description:
Old-school personalization won’t cut it anymore. A ‘Hi Sue’ or a pop-up for an item purchased last week doesn’t drive conversion. Today’s self-focused customers expect highly individualized interactions specific to their needs and current with their circumstances regardless of the channel they choose, the time of day, or where they happen to be.
This webcast is for marketers who want to realize the promises of individualization.
You will learn:
  • The state of personalization today and how it’s set to evolve in the near future
  • Three key factors that are critical to keeping up with these evolving trends
  • Techniques you can apply to take personalization to the individual level
Also Featuring:
  • Real-life use cases and successful examples of individualization
Date: Fri, Oct 26, 2018
Time: 12:00 PM CDT
Duration: 1 hour
Host(s): American Marketing Association
 Presenter Information
Michael Lehmann, Senior Director, Global Business Devt. Resulticks
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Michael has more than 25 years of experience in the Asia-Pacific region having served  in senior leadership positions at Cisco, Quadmark, Tech Pacific, and Sun Healthcare Group. He brings to Resulticks demonstrated strengths in executive management, sales management, strategic planning, and partner and channel enablement across geographies. Michael plays a strategic role in establishing Resulticks’ presence in the global marketplace and developing the company’s channel partnerships. He is a graduate of the Stanford Graduate School of Business.

Rusty Warner, Guest Speaker. Principal Analyst
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Rusty serves B2C Marketing Professionals. His research focuses on marketing technologies, including customer analytics, cross-channel campaign management, enterprise marketing platforms, real-time interaction management, and digital customer experience delivery. Rusty helps organizations ensure that marketing technology investments are aligned with strategies to meet shifting customer expectations and support the BT agenda — technologies, systems, and processes to win, serve, and retain customers.

In Partnership with:
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