Meeting Archive:
How to Save Money, Engage Your Audience, & Green Your Communications Using Social Media

Meeting Description:

If you are a not-for-profit, educational or private-sector organization looking to save money while better engaging your audiences and reaching your sustainability goals, this webinar is for you.  Join Rob Simon, with  BurstMarketing  which has become a pioneer in social media and gain practical advice on how you can:

  • Create virtual conferences using podcasting so people can learn or attend at-a-distance
  • Build online annual reports with rich media that save money, save trees and present your story in more compelling ways
  • Develop widgets that empower your audiences to distribute and share your content across the web
  • Create year-round online platforms that keep you engaged with your audiences
  • Tap into the exciting new channels of Twitter, text-messaging and mobile phone applications

Whether you are new to the social media scene or a veteran in this space, you’ll learn numerous ways to enhance your current programs. Here are just a few of the benefits to look forward to:

  • Cost savings
  • Meet green or sustainability goals
  • Creating more effective and engaging rich media communications with your audiences
  • Providing social networking platforms for wider sharing and community-building
  • Track the distribution, usage and ROI of your communications
  • And if monetization is a goal, create new revenue through sponsorships, advertising and pay-to-play opportunities
Date: Wed, Mar 18, 2009
Time: 02:00 PM EDT
Duration: 1 hour
Host(s): ReadyTalk Web Seminar Series
Downloadable Files


•  Rob Simon 3/18/09
 Presenter Information
Rob Simon
Speaker Photo

Rob Simon is an accomplished entrepreneur with more than 30 years of experience starting, growing and managing pioneering media companies. He is the founder, president and CEO of BurstMarketing, a social media company and leader in publishing podcasts, widgets and mobile applications for consumers who access their media online and via portable devices including iPods and smart phones such as the iPhone and Blackberry.

Prior to starting Burst, Rob had started three successful newspapers, two cable TV companies, a magazine, and one of the largest full-service marketing, public relations & Internet firms in the Rocky Mountains. He also started the first Russian-American newspaper in Russia, with a quarterly circulation of nearly 50 million. He is a published author and frequent speaker at conferences and webinars.

Today, BurstMarketing’s social media networks reach more than 400,000 unique
customers who download annually nearly 1 million episodes of audio & video
content. Burst publishes podcasts and social media networks for organizations
such as BookExpo America, Qwest Communications, the City of Denver, the Starz Denver Film Festival, and the 2008 Denver Democratic Convention.

Rob graduated from Cornell University in 1976 with a bachelor’s degree in
communications & has won several awards for his communications campaigns. He is married with two children.