Meeting Archive:
Data Everywhere: Lessons From Big Data in the Television Industry with Susan Etlinger


Meeting Description:
Device proliferation, shifting distribution channels, and the popularity of social media are driving meaningful changes in consumer behavior that affect nearly every aspect of the TV business.
 
In this 1-hour webinar, analyst Susan Etlinger will explore the phenomenon of “TV Everywhere” and share findings from her recent report, Data Everywhere: Lessons From Big Data in the Television Industry. She'll cover the drivers of this new disruption, four use cases for the data, and actionable strategies to address the challenges and opportunities created by this new source of insight.
 
Slides and a recording of this webinar will be provided to all registrants. Susan's report is available for free download at: http://bit.ly/altimeter-report-big-data-tv.
Details
Date: Tue, Jul 29, 2014
Time: 10:00 AM PDT
Duration: 1 hour
Host(s): Altimeter Group
 Presenter Information
Susan Etlinger, Industry Analyst
Speaker Photo

Susan Etlinger (@setlinger) is an Industry analyst at Altimeter Group, where she works with global organizations to develop big data and analytics strategies that support their business objectives. Susan has a diverse background in marketing and strategic planning within both corporations and agencies. She’s a frequent speaker on social data and analytics and has been extensively quoted in outlets, including Fast Company, BBC, New York Times, and The Wall Street Journal. Find her on Twitter at @setlinger and at her blog, Thought Experiments, at susanetlinger.com.