Meeting Archive:
It All Comes Down to... THE LAST MILE

Meeting Description:

How last-mile fulfillment is deciding the future of e-commerce.

Fulfillment costs are the single biggest factor inhibiting retailers’ profitability in the e-commerce channel — representing, for example, 15 percent of Amazon’s 2017 operating expense, up from 13 percent in 2015. Because of the immense cost, and a consumer expectation for fast free delivery, innovation in fulfillment has become mission critical for all retailers.

Attend this live webinar when Ken Cassar, armed with data from Rakuten Intelligence's panel of over 5.8 million online shoppers, will provide clarity into the ever-changing fulfillment landscape to help retailers and shippers differentiate the hype from the trends taking root.


  • How are consumer expectations evolving around shipping speed and costs?
  • To what extent do retailers' shipping and handling costs and delivery speed affect market share?
  • What impact are retailers' ship-from-store efforts having on U.S. e-commerce?
  • Are consumers taking on last mile fulfillment themselves by picking up orders in-store and in lockers?
Date: Wed, Nov 28, 2018
Time: 12:00 PM EST
Duration: 1 hour
Host(s): Al McClain
 Presenter Information
Featured Presenter
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Ken Cassar
Vice President, Principal Analyst, Rakuten Intelligence

BrainTrust Panelist
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Charles Dimov
Vice President of Marketing, OrderDynamics

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Al McClain
CEO, Co-founder, RetailWire