Meeting Archive:
PR Experts as Influencers: How social media has changed the PR landscape forever - and what it means for you


Meeting Description:

This topic will explore the importance of PR and Marketing professionals using their connections, relationships and influences to help positively influence others or drive awareness (or directly drive customers) for their clients. Learn how to drive your online footprint so that reporters (and other constituents) might see some greater value in working with you – or at least respect, listen to you and trust that you’ve got good things to share.

During this session, you’ll be able gain a better understanding of how to take your social media skills— in any industry-- to the next level and learn the ins and outs of how any company or industry can adopt and achieve value in social media effectively. You will hear real-life examples from both emerging and conventional businesses that are successfully engaging their audience and expanding their online brand awareness and credibility through the use of social media.

It takes more than just simply using the popular social media tools to communicate with your audience—and Christine Perkett will provide an interactive session that teaches how to genuinely engage, listen, and create compelling content to your target audience. This will also include live assessments and on-the-spot recommendations during the presentation.

Details
Date: Tue, Jan 25, 2011
Time: 02:00 PM EST
Duration: 1 hour
Host(s): ReadyTalk Webinar Series
 Presenter Information
Christine Perkett
Speaker Photo

Christine Perkett founded PerkettPR – a public relations, social marketing and interactive digital services firm - in 1998, and has been consistently recognized as an innovative PR and social marketing industry leader. She is one of the “100 Most Powerful Women on Twitter,” listed a “Top Influential Women in Tech” by Google’s Don Dodge, one of the “Top 25 Authorities Moving PR Forward” by Traackr, "Best Communications/IR/PR Executive" of the year from the American Business Awards, highlighted as a Twitter-savvy CEO in BusinessWeek’s Social Media Report for two years.

Christine has been a regularly-featured speaker
on the subject of merging traditional PR and new media across industries, including business, fashion, architecture and design, technology and more. 

Christine is a mom of two boys and three dogs and a marathon runner in her “spare time” – most recently completing the 2010 Boston Marathon. Connect with Christine on Twitter: @missusP , LinkedIn, or with PerkettPR on Facebook.