Meeting Archive:
Intellectual Property 101: What You Need to Know for Starting and Growing a Business

This webinar ended at 2:00pm EST. You can watch the the recording on the SCORE website at:

https://www.score.org/event/intellectual_property_101_what_you_need_to_know

 

 

Meeting Description:
Understanding intellectual property (IP) is an important skill for anyone starting or growing a business.  Your business name, products, services, and other technical and creative works are usually protected by one or more forms of IP:  patents, trademarks, copyrights, and trade secrets.
 
Having a working knowledge of how IP protects the various parts of your business and helps you create and maintain a competitive advantage over your competition is absolutely essential for your long-term success.   
 
Join this webinar presented by Intellectual Property Attorney Kelley Keller, Esq. and learn:
 
  • The difference between the four types of IP:  patents, trademarks, copyrights, and trade secrets
  • What each form of IP protects, how protection is granted, and how long protection lasts
  • The rights and responsibilities that come with owning intellectual property
  • How IP helps you create a distinct and competitive advantage over competition
  • When you should formally protect a piece of intellectual property and the best way to do it
Details
Date: Tue, Jun 5, 2018
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): SCORE LIVE Webinars
 Presenter Information
Kelley Keller Esq. - IP Attorney, The Keller Law Firm, LLC.
Speaker Photo

Kelley Keller, Esq. is an intellectual property (IP) attorney, speaker, and relentless legal and business educator with more than 20 years of experience in the IP field.
Through her law firm, The Keller Law Firm, she works with entrepreneurs and businesses in a wide variety of industries helping them transform their ideas, knowledge, creativity, and innovation into valuable business assets that fuel growth and drive profits.
 
Kelley also teaches small business owners, creative and coaching professionals, digital entrepreneurs, and established businesses key strategies for starting, building, and growing a Rock Solid Business on a strong foundation through her website KelleyKeller.com.  Additionally, she offers educational resources for protecting, managing, and monetizing valuable brand assets and creative works so they provide enduring commercial value.