Meeting Archive:
Publishing Matrix

Meeting Description:

Join us remotely for a no-cost webinar about how to coordinate your online communications at your nonprofit or social justice organization with a publishing matrix.

This webinar is ideal for the person managing communications or nonprofit (accidental) techies trying to organize the online communications at their organization.

The webinar includes the following discussion-based activities:

How do I build a publishing matrix?

As options for online engagement proliferate, many nonprofits find it confusing to manage and effectively coordinate organizational messages and campaigns.  In this webinar, participants learn how to put together  a spreadsheet that they can use as an organization to inform and structure processes surrounding how, when and why to use the mind-numbing plethora of social media outlets, blogs and communications channels.  In this webinar we will:

  • Examine and overview of how the different online channels compare
  • Coordinate your online channels into a publishing matrix
  • Walkthrough builiding a publishing matrix
  • Answer your questions


Come ready to interact, share your frustrations, questions, and to get a handle on the often overwhelming world of online communications.

Date: Thu, Oct 27, 2011
Time: 01:00 PM PDT
Duration: 1 hour
Host(s): Misty Avila
 Presenter Information
Misty Avila
Misty coordinates the expansion of the eAdvocacy Capacity Building Program to nonprofit organizations in the Central Valley of California.