Meeting Archive:
Outdo Your Competition by Optimizing Your Online Search Listing

This webinar ended at 2:00pm ET. You can watch the the recording on the SCORE website at:

https://www.score.org/event/outdo-your-competition-optimizing-your-online-search-listing

 

 

Meeting Description:
Today, 4 in 5 consumers use search engines to find information about local businesses. Local online marketing is getting more and more competitive, and the first page of Google search results is getting smaller and smaller.  Standing out is a challenge, but it is possible if you work at it. 

This webinar will demonstrate how to optimize YOUR Google My Business listing and other local search strategies.

You’ll learn:

  • The top online directories/citation sites you should get your business listed on
  • What’s NAP and why it’s so important
  • What pictures you should add to your listing and who else can add them
  • How the new Google My Business Q&A feature can backfire if you’re not paying attention
  • Why frequently logging into your listing is crucial and how it can prevent business from being lost to your competition
  • How long videos should be and what formats you can upload
  • Other local SEO strategies that your competitors probably aren’t using
  • Note: Before you attend this webinar, it’s best if you claim and verify your Google My Business listing in advance.
Details
Date: Thu, Jul 19, 2018
Time: 01:00 PM EDT
Duration: 1 hour
Host(s): SCORE LIVE Webinars
 Presenter Information
Sherry Bonelli - Owner of Early Bird Marketing
Speaker Photo

Sherry Bonelli is a nationally recognized SEO expert and digital marketing professional. Her ecommerce site was selected as one of the top 10 websites by a leading pregnancy magazine, and she appeared on the TODAY Show, CNN, ABC News, MSNBC and other media outlets.
 
As a guest columnist for some of the leading SEO and digital marketing websites, like Search Engine Land, Moz, SEMrush, GeoMarketing/Yext, BrightLocal, SCORE and others, she’s earned recognition by having some of the most shared local SEO blog posts on the internet -- one of her blog posts was recently recognized as Search Engine Land’s second most popular local SEO post in 2017. 

She is also a recognized national presenter, speaking at industry events, webinars and podcasts, such as Traffic & Conversion Summit, SMX, SCORE, MozPod, Edge of the Web, The Local Business Leaders Podcast and others. Sherry is a SCORE Mentorat the SCORE East Central Iowa Chapter.